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        1 - Identifying Goals of Strategic Alliances Case: Medical Tourism Businesses in Iran
        Ali Asghar Shalbafian Hashem   Aghazadeh hamid Reza Zargham Broujeni Ali  Heidari
        Strategic alliances stand among the most prominent collaborations between businesses. In service businesses such as tourism, due to heterogeneity in key elements, dominance of SMEs and high sensitivity of the industry regarding the environmental changes, strategic allia More
        Strategic alliances stand among the most prominent collaborations between businesses. In service businesses such as tourism, due to heterogeneity in key elements, dominance of SMEs and high sensitivity of the industry regarding the environmental changes, strategic alliances experienced more referrals. There seems to be no comprehensive study on how strategic alliances form in niche areas of tourism, like medical tourism, in Iran. This study focused on identifying the formation of strategic alliances among Iranian medical tourism businesses. Using snowball sampling, 17 experts in medical tourism were selected. Through semi-structured interviews, the data was gathered, and it was analyzed with MAXQDA10 software using theme analysis. Results showed that the goals behind the formation of medical tourism businesses could be categorized in eight key themes: 1) lifting legal barriers; 2) the contingencies of industry; 3) personal interests; 4) organizational goals; 5) customer-related goals; 6) strategic goals; 7) economic goals; 8) securing national interests. Manuscript profile
      • Open Access Article

        2 - Identifying Systematic Risk Factors in Companies Active in Iranian Medical Tourism Industry[1]
        Saeid Amirian Ali Mohammad Ahmadi Abbas Assari Arani Ezatollah Abbasian
        Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Sys More
        Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Systematic risks are among the factors involved in demand fluctuations, and companies' readiness to resist them is regarded as an important point in risk management. In cases where the companies are not ready in this regard, potential financial problems and widespread bankruptcy could bring about severe social consequences. The purpose of this study, therefore, was to measure systematic risks in companies actively involved in attracting medical tourists and to estimate the factors affecting such risks. To this end, the capital asset pricing model (CAPM) was used. In this method, the beta coefficient ( Manuscript profile
      • Open Access Article

        3 - Investigating the Factors Affecting the Demand for Medical Tourism in Mashhad
        Fatemeh Rahmani pejman avazpoor
        As one of the largest and most profitable sub-sectors of tourism worldwide, Medical Tourism is considered an economic activity involving service exchanges, representing the link between at least medicine and tourism sectors. Therefore, this study sought to investigate t More
        As one of the largest and most profitable sub-sectors of tourism worldwide, Medical Tourism is considered an economic activity involving service exchanges, representing the link between at least medicine and tourism sectors. Therefore, this study sought to investigate the factors affecting the demands for medical tourism in Mashhad using the Multinomial Logit Model, which was estimated by Stata 16 software. The statistical population of the study comprised of domestic medical tourists who visited Mashhad in 2021, out of whom 150 people were selected as the participants. The dependent variable of the study was the demand for medical tourism in Mashhad, that was divided into low, high, and medium classes, and the required data was collected by administering a questionnaire. Accordingly, it was found that an increase in the quality of medical and urban services, low medical costs, and an increase in the tourists’ income would increase the demand for medical tourism in Mashhad. Moreover, the quality of medical services’ sub-indices and urban factors were also evaluated separately by the tourists who participated in this study. Manuscript profile